School Presentation

Presentation

Escola São Paulo is an innovative enterprise in the Brazilian educational field. It is a cultural center dedicated to the reflection, studies, research, knowledge and production of contemporary art. It has been designed to offer education through art to the general public in Brazil. It provides for this by means of classes, lectures, workshops, film projections,exhibitions, a library, a fund for artists, scholarships for teachers and students. Our teachers are prominent artists and professionals in the different departments, who are part of the most recent developments their respective areas.
 

Departments

• Visual arts (photography, painting, cinema, video, performance, art history, drawing, illustration, gastronomy),
• Design and architecture
• Fashion
• New media
• Cultural criticism
• Literature

The space consists of an exhibition room, library and research department with books, dvd´s and cd´s on all different areas of interest mentioned above, classrooms, an space in the open with a possibility for classes,performances and film projection and a bookstore.

Escola Sao Paulo has two supporting organizations, Instituto Extra and ESP Consultoria. Instituto Extra is an independent non-profit organization founded in 2003, which has the objective to stimulate contemporary Brazilian art. Every year, it awards the Premio Extra, a prize to stimulate young Brazilian artists. The institute receives funding from ESP Consultoria, aswell as from donations from artists and friends of Escola Sao Paulo, and a percentage of the profit of the Membership Program.

ESP Consultoria is the administrative company of Escola Sao Paulo that belongs to director Isabella Prata and has been active in the administration of cultural projects since 1995. This company has been responsible for various projects that Isabella Prata realised, for instance for bringing artists like Matthew Barney, Cindy Sherman, Penck, Anish Kapoor, MarioTestino and others to Brazil.

Products

• Classes, courses and lectures of architecture, design, music, literature, fashion, gastronomy, visual arts, video, new media, photography, drawing, art history, art directing, painting, toy art and cinema
• Performances
• Film projections
• Exhibitions

Audience

• Overall: 2.000 students in the first year (2007)

• Teachers (that educate students with less opportunities) with a scholarship: 100

• Number of adolescents (with less opportunities for studies) that participated in free of charge activities and scholarship: about 300 persons

• 2.400 people a month to the physical space (exhibitions and library)
• 400 visits a day to the website

Results / 1 year

• 2.700 students including 400 free of charge
• 127 activities
• More than 250 press publications, of which 2 times in the New York Times and once in the German Architectural Digest
  

Promotion

We promote ourselves through advertorials, by means of our website, a promotional film on YouTube and among students.
 

The Educational Program

The program of Escola Sao Paulo is being organized in departments, consisting of a serie of activities including courses, lectures and workshops.
The program is carried out throughout the year. Most activities are carried out at Escola Sao Paulo, but some activities are on location, for example a visit to a sculpture garden with children. Respected professionals present the most recent themes in the areas of cinema, photography, design,literature, music, fashion, arts, video, architecture, new media, technologyand cultural production.

The Board

Cacilda Teixeira da Costa - Cristina Ricupero - Idel Arcuschin - LuizaMalzoni Strina - Marcos Moraes - Paulo Mendes da Rocha - Paulo Vieira -
Rubens Ricupero - Solange Farkas

Teachers

Teachers carrying out the program are Bob Wolfenson (photography), MarieRucki (Fashion, Studio Berçot de Paris), Paulo Borges (Fashion, artisticDirector of Sao Paulo Fashion Week), Alexandre Herchcovitch (fashiondesigner), Simoneta Perschichetti (media), Ana Teixeira (art for children),Noemi Jaffe (literature) and Lenora de Barros (performar), Josimar Melo(gastronomy), Daniel Stein (music), Paulo Mendes da Rocha (architecture),Luis Felipe Ponde (philosophy), Cao Hamburger (film director), Vik Muniz(artist) Joel Girard (Centre Georges Pompidou) among others.

Exhibitions

¤ Marcelo Cidade

Individual exhibition of sculptures and videoart

¤ Isay Weinfeld e MarcioKogan

Architecture Exhibition

¤ Toy Art

Works of Toy Art students of the Escola SãoPaulo

¤ São Paulo / Fotografias

Photos Exhibition[Bob Wolfenson, Bubby Costa,Daniel Lima, Eduardo Ortega, Fábio Knoll, Felipe Hellmeister, Filipe BerndtJulio, Gal Oppido, Hidelbrando de Castro, Hugo Curti, Jaques Faing, MarcosVilas Boas, Mario Rui Feliciano, Renato de Cara, Roger Bassetto, Tripolli,Vavá Ribeiro, Vera Barros]

¤ Marepe

Individual exhibition of sculptures, drawings anddocumentary

¤ Animal em Exposição

Collective exhibition
[Janaina Tschäpe, Iran do Espírito Santo, Rivane Neuenschwander, EfrainAlmeida, Leda Catunda, Nobuyoshi Araki, Alejandra Icaza, Lia Mena Barreto,Gerben Mulder, Mauro Piva, Sara Ramo, Fefe Talavera, osgemeos, Tiago Carneiroda Cunha e Érika Verzutti.

¤ Florenceantonio.com

Ana Luiza Dias Batista, Ana Michaelis, AndresSandoval, Antonio Ewbank, Celina Yamauchi, Esther Varella, FernandoVelazquez, Flamínio Jallageas, Julio Ghiorzi, Karlla Girotto, Olga Nardi,Paula Garcia, Rafael Levy, Rafael Xavier, Regina Parra
Reginaldo Pereira, Renzo Assano, Rodrigo Bueno].

¤ 10 a Mil

Collective exhibition of drawings, objects,videos, sculptures, photographs and paintings with more than 70 names,between artists enshrined and young artists, between him names like:
Edith Derdyk, Regina Silveira , Rodrigo Andrade.

Non Profit Institutions Partners and Activities

Escola Sao Paulo works together with many non-profit institutions thattake care of children and young people in Brazil and works with teachers frompoor areas. We give them free classes. Examples of these organizations areInstituto Criar, Projeto Aprendiz, Projeto Ascenção, and Aldeia doFuturo.

Next to the educational activities, it offers a space for research, wherecd´s, films, dvd´s and books are available, which is open to the publicdaily, free of charge. It also offers scholarships to teachers and students,as well as exhibitions, films and some classes which are free of charge.

Funding Partners 2007

Iguatemi, Kennex computadores, Trama, Kalimo, Èh Cosmeticos, NK, Abyara,Consulado Francês, Laselva, Tam

Why are we asking for support

We are asking for funds to develop our program in 2008. Our currentsources of income (mentioned at 3.3) are not sufficient to provide for all ofthese activities and to keep many activities accessible free of charge, andto keep the building open. This means that Escola Sao Paulo would like tohave support to make the continuation and development of the programpossible.

Escola Sao Paulo provides opportunities to people from Sao Paulo to haveaccess to cultural education and to a cultural space and in this way developthemselves culturally. Important artists and professionals are givingclasses, lectures and workshops. Some classes are free of charge and somestudents and teachers get scholarships to attend classes that are chargedfor. Everyone has free access to exhibitions, library and film projections.By doing this, Escola Sao Paulo contributes to the cultural development ofthe inhabitants of Sao Paulo and offers a completely new concept to the cityof Sao Paulo.

Providing education to teachers, students and the general public of SaoPaulo, to help them develop culturally.
Providing scholarships to students and teachers to attend classes at EscolaSao Paulo.
Providing free entrance to exhibitions, dvd´s, cd´s, books and films.
Awarding a yearly prize (Premio Extra) to stimulate young Brazilianartists.

Follow-up

Escola Sao Paulo wants to keep providing cultural education to the generalpublic of Sao Paulo. To achieve this, Escola Sao Paulo is in constant contactand consultation with artists, professionals and teachers to make a variedprogram every year.